The Work
Three in-depth case studies, each showing how I work through a real problem: renaming an organization stuck for years, protecting a 70-year-old brand, building a practice's reputation to match its expertise. Below them, a wider look at branding, photography, and video across other industries and mediums, the range behind the depth.
Selected Case Studies
These case studies show how I think, how I lead, and how creative work moves from intention to execution when teams are aligned.
Rename & Rebrand
Western Resilience Center
Rename, rebrand, digital presence, and full rollout for an established nonprofit.
A complex, high-stakes brand transformation involving a large team and board. This project included a full renaming initiative, a new identity system, detailed brand guidelines, a modern web presence, and a coordinated press and event rollout.
Rebrand
Rabbit Ears Motel
Modernizing an iconic retro motel while preserving its history.
A brand evolution that honored the legacy of a beloved neon landmark while repositioning the motel as a modern, family-owned lodging option. The work included a new trademark-ready graphic system, a refreshed identity, photography, and a digital presence that reflects their updated story.
REBRAND & DIGITAL PRESENCE
Enrich Relationship Center
Building a practice brand that matched the expertise inside it.
A premium counseling practice with senior, highly credentialed clinicians whose collective work wasn't showing up in their brand. The project included a full identity and photography direction, a rebuilt booking approach, and a website structured around how clients actually search for care.
More of the Work
A curated look at branding, photography, and video across a range of industries and mediums. Full case studies are above; this is the breadth behind them.
