The Work
A selection of brand and creative direction projects across nonprofit, hospitality, and consulting. Each reflects a different angle of how I approach clarity, systems, and the creative process.
Selected Case Studies
These case studies show how I think, how I lead, and how creative work moves from intention to execution when teams are aligned.
Rename & Rebrand
Western Resilience Center
Rename, rebrand, digital presence, and full rollout for an established nonprofit.
A complex, high-stakes brand transformation involving a large team and board. This project included a full renaming initiative, a new identity system, detailed brand guidelines, a modern web presence, and a coordinated press and event rollout.
Rebrand
Rabbit Ears Motel
Modernizing an iconic retro motel while preserving its history.
A brand evolution that honored the legacy of a beloved neon landmark while repositioning the motel as a modern, family-owned lodging option. The work included a new trademark-ready graphic system, a refreshed identity, photography, and a digital presence that reflects their updated story.
Full case study coming soon...
Start-up
Let's Adopt Consulting
Zero-to-one brand creation for a new consulting practice.
This work moved from an early idea to a fully built brand, including identity, messaging, website, and strategic positioning. The focus was on building authority, clear trust signals, and thoughtful touchpoints that help potential clients understand the service model and feel confident booking.
Full case study coming soon...
Writing and Thought Work
“ADHD and Creative Work”, a book in progress
An exploration of how clarity, structure, and empathy support creative minds in professional environments.
More to come as the project continues to take shape.
In the Works
More case studies and behind-the-scenes process work will be added as they’re documented. One ongoing effort focuses on brand stewardship for a regional outdoor conservation organization, a volunteer-driven group that partners with federal land agencies to support trail care, public education, and responsible recreation.
This work includes clarifying their visual identity, aligning multiple committees under a shared communication approach, and building a brand foundation that better reflects their mission and the communities they serve.
More to come as the work continues to evolve.